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WHAT'S YOUR WHY


At SURI FREY, we invite you to discover your personal WHY – that wonderful moment when you feel free and embrace life with full joy. Our products are more than just companions: they inspire you to live your uniqueness and celebrate the little and big moments that make your heart race and give you the feeling that you can achieve anything.

Series KEELY
Cozy chic for fall!
KEELY – the must-have for this autumn! With its unique plush design and perfect color palette, it adds trendy accents while wrapping you in cozy warmth – the ultimate style boost for your fall wardrobe!
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backpacks
backpacks
clothing
clothing

New Arrivals – Discover Our Latest Must-Haves!

Your Timeless Companion for Unforgettable Looks!
Series CARLY

Your Timeless Companion for Unforgettable Looks!

CARLY – the timeless essential that complements every outfit! Its versatile design effortlessly combines style and practicality, making it the perfect companion for fashion lovers who seek something truly special. Discover now
Cozy Vibes for Your Autumn Magic!
Series CANSY

Cozy Vibes for Your Autumn Magic!

CANSY – your cozy go-to piece that captures the rich, warm colors of an unforgettable fall! Its modern design adds a stylish touch, giving every look a distinct, unforgettable flair – a must-have for all your autumn moments! Discover now
For Those Who Love Something Special!
Series ASHLEY

For Those Who Love Something Special!

ASHLEY – the standout accessory with a denim-inspired design, blending casual charm with contemporary style. It's the perfect statement piece for fashionistas who crave something a little out of the ordinary! Discover now
Jewelery
Jewelery
Watches
Watches

For Life’s Everyday Adventures

watch Molly
€33.99* €39.99*
Ring SFY Conny
€58.65* €69.00*
Ohrstecker SFY Finny
€41.65* €49.00*
Collier SFY Carly
€50.15* €59.00*
Wallets
For Life’s Everyday Adventures
SURI FREY wallets: the perfect blend of style and functionality. Keep your essentials safe and stylish with our lovely designed wallets!
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FR3Y NFT BAG COLLECTION
The Future of Fashion
The digital collection connects physical reality with digital artworks and further rewards collectors with a real profit share.
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WHAT'S YOUR WHY
#togetherforkids
With #togetherforkids, we are passionately committed to helping children and young people in challenging life situations. Through our project, we support organizations that directly address their needs. Together, we aim to bring about positive change and offer every child the chance for a better future.
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Discover Your WHY with SURI FREY – Freedom That Moves You

At SURI FREY, it’s not just about fashion – it’s about your personal WHY. That one moment when you feel the freedom and embrace life with joy. Our bags and fashion highlights are not ordinary companions; they inspire you to express your uniqueness and celebrate every moment.

With SURI FREY, you’re not just carrying an accessory, but a piece of freedom – always with you. Celebrate the small and big moments that make your heart race and remind you that anything is possible.

Bags and Accessories That Highlight Your Personality

Our SURI FREY bags and backpacks are more than just practical – they tell your story. Whether you’re looking for a shopper for everyday use or a stylish wallet, every detail is designed to emphasize your personality.

Complete your look with our high-quality watches or jewelry. Our accessories are not just fashionable companions; they are an expression of your individual style.

Fashion – Timeless, Modern, and Unique

The SURI FREY fashion collection is as versatile as you are. It combines clean lines with playful accents, creating a balance between timeless elegance and modern highlights. Whether jackets, jeans, sweaters, or shirts – our fashion is made for women who don’t just follow trends, but interpret them in their own way. Here you will find pieces that allow you the freedom to express your style.

SURI FREY fashion is for women who don’t conform but celebrate their uniqueness – powerful, authentic, and uncompromising.

Sustainability – Fashion with Responsibility

Fashion with a clear conscience: At SURI FREY, we place great importance on sustainable materials and fair production conditions. Our sustainability strategy combines style with environmental awareness. From durable bags to responsibly made accessories – each piece contributes to a better future.

Make a statement for sustainability and discover products that enrich not only your look but also our world.

Our Brand Feeling – #whatsyourwhy?

At SURI FREY, it’s not just about fashion – it’s about you. Your journey, your story, your freedom, and your creativity. Our products are more than just accessories; they are an expression of your personality, your unique moment. They challenge you to find your WHY and live it proudly – boldly, confidently, and completely yourself.

Find your WHY with SURI FREY and show the world what drives you.